Redesigned as calm, collected, and nurturing, the Ibn Sina branding refresh includes a target audience report and brochures. As a health foundation that offers low-cost services to the low-income, uninsured, and indigent communities of Port Arthur and Greater Houston, this new identity system promotes a caring, soft, and reliable identity for patients to feel both welcomed and informed. The careful selection of serif and sans serif typefaces along with a soft color palette and tactful use of images reinforces this soft and welcoming guide for new and existing patients.