HomeSafe Houston is a community-driven initiative dedicated to preserving Houston’s existing affordable housing. As Houston continues to face an affordable housing shortage, hundreds to thousands of Houstonians are left in constant worry. To raise awareness to the issue and compel Houston’s local policymakers to take action, HomeSafe Houston utilizes a system of posters designed to identify the extent of the issue through statistics and bold typography.

With four distinct colors and loose illustration to its branding, HomeSafe Houston depicts a warm and positive outlook for Houston’s future. Each color symbolizes key values essential to the cause: stability, enthusiasm, hope, trust, and growth. Through this thoughtful color scheme, HomeSafe Houston conveys its unwavering belief in a brighter future for all Houston residents.