SafeScent

2023 | branding, UX/UI

Explore safe fragrances that are sustainable, cruelty-free, and hypoallergenic.

about safescent

Introducing SafeScent, an e-commerce app dedicated to clean and safe fragrance brands. SafeScent features a visually appealing interface with a colorful, fresh, and positive aesthetic to showcase a variety of scents and perfume brands. Additionally, the app encourages online community engagement by allowing users to interact through posts, comments, and photos.

Inspired by the spritz of perfume and variety in scents, the design of SafeScent explores and captivates its users through the spectrum of gradients and color—conveying the delight of smell and scent. Light yet colorful, SafeScent visually promotes clean fragrances to its users—perfumes that are safe, friendly, and fresh.

Designed to accommodate the diverse designs and scents of each perfume brand, the colorful color palette the light colors are symbolic of the cleanliness of safe fragrances, as these perfumes are safer for the body and mind.

With straightforward and easily-accessible navigation and an enhanced visual user experience, the SafeScent app also encourages community engagement, allowing users to research and communicate one another via posts and comments. Typical consumers of safe fragrances include allergy-prone users, skin conditions such as eczema, or sensitive noses. By allowing users to communicate in a discussion forum, those with similar conditions are able to pass on advice, recommendations, or encouragement to one another.

  • Branding
  • App & Layout